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Your location:Home > Industry news
Industry news
2018-04
10
The ups and downs of domestic smart card magazines.
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Since last year in the smart Card industry important Card Technology after closure, the heart has been around an idea, that is one of domestic development and smart Card on the magazine's do a simple, though there are some magazines have strayed from the field of smart Card, but still insist on some other magazine, so it's too early now talk about summary, but they can sort out a route. Because working reason, and the smart card of the magazine have some contacts and cooperation, so try to respect the objective facts to account during the development of important matters, we can see the development of smart card magazine itself experienced changes are mapping the domestic smart card development.
When it comes to domestic smart card magazine, more professional have four books, respectively, of the subfamily heath information "gold card project" (now renamed as "smart card and electronic tag"), the card technology and the security of @, party card information center "card market" and "gold card project" of guangzhou science and technology commission.
There are some other magazine will also involve the content of some smart card, but not professional journal of smart card, such as "China card", "the RFID business", "financial electronic" and so on.
To talk about these four more professional smart card magazines, start with the "gold card project" of akoshi information.
Since it is the first professional media for smart CARDS in China, it is almost certainly accompanied by the development of China's smart card industry, and has been through a decade of ups and downs.

Subfamily of "gold card project" is appeared for the first time in 1996 held in Beijing exhibition center "gold series engineering products exhibition, trade fair 96", it can be said that the exhibition is the first more professional exhibition involving a smart card. Then once every year or several exhibitions of smart card, but no matter the size or the quality of exhibitors and visitors is a year than a year, it is collect information pack for scrap elderly men.
In the exhibition on the cauchy "gold card project" in the form of folding distributed on each exhibition booth, also to hand out at the same time, responsible for the city of "gold card project" Beijing business later in preparation for the other two smart card magazine Denny.
Shortly thereafter, Denny left akkoshi for another copy of the electronic and gold series. In Beijing, Mr. Akkhi's gold card project is responsible for xiao li and xiao huang. In the meantime, akkhi and the national gold card office have worked closely together, so that the annual IC card seminar sponsored by the golden card office is undertaken by akkoshi. Therefore, from this point of view, the "jinka project" of akkoshi can be seen as a witness to the beginning, development, maturity and expansion of Chinese smart CARDS from scratch. At the same time, he also organized many seminars, forums and so on.
Since then, xiao li huang has left, and department of guangdong province also did an associate with a formal issue "gold card project", and between and subfamily is who is the real owner of "gold card project" is a time-consuming litigation war.
When the gold card project springing up across the country stage, big to the enterprise business license, small to all children immunization plans to issue IC card, and at that time, as long as you can think of anyone who need to license, wish all issuers. The hidden interest is self-denying, a card that is currently less than 3 yuan, can be sold to users for a hundred yuan at that time. The nature of the gold card project is also very large, so the fight between the two is a reflection of the weight of the gold project.
However, after all, the relationship between akash and the national gold card office is close, so the final result is nothing. After a few years, however, he gave up the name "gold card" and renamed it "smart card and electronic tag" to cover the emerging RFID market in recent years. At the same time, due to the proliferation of the exhibition, we can no longer afford to have a decent national professional seminar.
And now the smart card market is already very mature, various industry applications has a very mature specification, whether users, business or related industry departments of smart card is no longer strange. At the same time, more than ten years of development of smart card technology, market, application system has been numerous. At this time, how to organize the magazine articles, how to maintain the magazine survival is a problem.
As a result, "smart card and electronic tags" copied the entire contents of my blog, "the smart card industry fission", in the tenth issue of last year. I don't know what to say about them, because the last acquaintance, meng, also left the magazine a few years ago, so I don't want to talk too much with them. However, it reminds me that my blog post will be more colloquial, hehe.
In 2000, another major magazine for smart CARDS appeared in China, which was "card technology and safety".
As mentioned above, Denny, who is involved in three smart card magazines, has started to devote his major energy and enthusiasm to this magazine.
Denny, who has been working on the electronic and gold series of projects sponsored by tianjin electronic instruments after leaving akkosi, met Frank from Asia @ in the course of the exhibition. Frank's main partner is located near the lama temple, Beijing electronic standardization, often host together jointly by standardization, organize and participate in a number of domestic and international BBS, seminars, exhibitions, etc.
The implication is that the names of @ are exactly the same as those of Asia Information Technology, and it is not known what the other purpose of the @ name was.
Two people, Denny and Frank, hit it off at the start of the magazine, and they launched Card Technology & Security in China for Card Technology in the United States.
It mainly focuses on the security, technology and market of smart CARDS, and has planned several major columns to launch the monthly magazine "card technology and security".
Of course, there was a lot of cooperation between the smart card committee of the information industry chamber of commerce and Frank. Frank himself has also set up the Chinese smart card BBS, and has been participating in many important exhibitions and standard discussions in many foreign countries as the Chinese smart card BBS.
However, it is regrettable that Denny and Frank have left again after a short period of six months or so, so that he is ready to open up his third smart card magazine (this is the later, the next table). And Frank also gradually focused on the emerging technologies such as RFID and NFC, through the cooperation and the Chinese RFID industry alliance, every year we regularly organize the exhibition and payment of electronic tag and a smart card terminal equipment exhibition, also organize NFC seminars, Global Platform of seminars, etc.
Current Card technology and security magazine continues, and the Carts Show in Paris, France, the United States each year Card Tech Show, Japan and Singapore's smart Card related exhibitions and peak BBS, are the magazine often participate in activities.
In addition, because the @ to undertake a few international golf exhibition, so in the smart card circles has set up a "sea gull" golf club to provide you with a party and the opportunity to communicate regularly, also be Frank in their business integration.
The current publication of "card technology and security" is still a sound one, compared with the "smart card and electronic tag" (original "gold card project") by akkhi. Subfamily and actually have put main energy into building the global smart card purchase platform, develop the so-called B2B and B2C market, so basically turned their backs on the magazine more input, but what exactly how bad judgement.
"The card market" is the result of Denny's decision to start a new career after a long battle of ideas after he left Asia @. Denny has set up the Beijing square card information, the "card market" is the following print media.
The partner that Denny found was the smart card professional committee, the smart card professional committee and its superior information industry chamber of commerce were all from the ministry of information industry. The former director of the ministry of information industry is also the President of the information industry chamber of commerce, and the former general secretary of the ministry of industry and industry is the secretary-general of the smart card special committee. So from this point of view, if you want to do something, you have to have a partner.
The card market from start to now has 78 years of time, so once a year to organize a Chinese BBS smart card market development trend, but because of the maturity of the industry, this BBS participation is also not many. The organization convenes the manufacturer product promotion and some standard propaganda and implementation meeting, also is the Beijing square card information often co-sponsors the activity one. Some market research reports will also be released on a regular basis.
Of course, the magazine itself, like other traditional print media, is under pressure from the Internet. Therefore, Denny also lost no time in opening the Chinese smart card network, as the information platform of domestic smart card, hoping to develop and expand with the power of the network.
"Gold card project" in guangzhou, was founded in smart card in the last century the late ninety s, when the affiliated in guangdong province department of science, and presenting a applied for a national issue. This is rare for other similar media. It is almost impossible to apply for the official issue of the country. Therefore, most of the similar industry media use the Hong Kong registered serial number to promote the market in China.
Because guangzhou "gold card project" the formal identity, so start clearing shenzhen subfamily of "gold card project", is ordered to stop using the name of "gold card project", and prosecution of infringement, and seizure and so on. At that time in the whole industry also caused a certain waves. Often the marketing staff of guangzhou's "gold card project" have just finished their talks with a company, and they are ready to file a lawsuit against the shenzhen city, and soon they will be closed. Then the staff of the shenzhen yacke gold card project came to reassure them that everything was the same, and that there was no problem.
After two or three years of trial and error, there is no conclusion.
In fact because of shenzhen city, mainly linked in national office, the gold card as an industry executives to guangzhou by just appear out of "gold card project" how think, we don't know. However, the result was a photo taken by the shenzhen yaxi magazine, the seminar, and the exhibition.
Of course, in the years since, it has changed its name to "smart card and electronic tag". But the overall smart card market is maturing, and media magazines are far less lucrative than they used to be. Smart card is not, after all, the public daily consumer goods, the market matures, the industry between the company and industry practitioners to understand each other well, we don't need to read advertisements through access to information, so the effects of advertising is becoming more and more limited, magazine also live more difficult.
That year in order to extinguish the cauchy "gold card project" of the "gold card project" in guangzhou also beginning may in 2008 changed its name to "gold card project. Economic and law", in fact already most of the smart card and don't be stained.
In addition, the electronic and gold series project in tianjin is also renamed as "electronic and gold series engineering information". There is hardly any content related to the smart card or gold series.

Here are two notes from the golden card project, which shows the difference in emphasis in the introduction.

This newspaper is the only one of the national and domestic issues of the national approval of the issue of gold card series. Since the 5th issue of 2008, the golden card project has been changed into the golden card project. Monthly, the competent science and technology department of guangdong province, guangdong province hosting foreign exchange centre of science and technology, easy management consulting co., LTD., wuhan public offerings at home and abroad, and economic and legal aspects of a comprehensive academic journal. Cn44-1541 /T, international standard serial no. : issn1671-2498.

The smart card and electronic tag (the original "gold card project") magazine sponsored by the national gold card project office, founded in 1995, China's most influential in the industry and the first country to match the gold card construction professional publications, is currently the industry to the global distribution of the only Chinese bilingual periodicals. The magazine actively participates in the promotion of the national gold card group, the state council and the competent departments in charge of various industries to formulate the planning, standards and regulations. Adhere to the "communication card technology, the cultivation of card market, service card users, promotion card application". With authority, professionalism, directness and the transmission of information new, fast, accurate and other characteristics, deeply loved by readers. It has been recognized and supported by many well-known manufacturers both at home and abroad. It is the largest circulation, the fastest and the most authoritative professional periodical.

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